全国2012年10月高等教育自学考试

电子商务英语试题

课程代码：00888
请考生按规定用笔将所有试题的答案涂、写在答题纸上。
选择题部分
注意事项：
1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。
2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。
 
一、词汇和语法（本大题共20小题，每小题1分，共20分）
根据句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. My shoes are similar to ______ you had on yesterday.
A. the one                                                     B. the one which
C. the ones what                                            D. the ones
2. ______ more to be pitied than blamed.
A. Uneducated are                                          B. Uneducated is
C. The uneducated is                                      D. The uneducated are
3. The lighter an object, the ______it moves.
A. freer                                                         B. more freely
C. more free                                                  D. freelier
4. I’ll go and see the exhibition as soon as I ______ the recorder fixed.
A. have got                                                   B. will have got
C. will get                                                     D. had got
5. This book must ______ next summer.
A. publish                                                     B. have published
C. be published                                              D. have been published
6. I often heard him ______ that his family was well descended.
A. said                                                          B. say
C. to say                                                        D. to be said
7. They ______out because the light’s on.
A. mustn’t have gone                                     B. may not have gone
C. cannot have gone                                       D. needn’t have gone
8. If we hadn’t got everything ready by now, we ______ a terrible time tomorrow.
A. would have                                               B. shall have
C. would have had                                         D. should have had
9. We are in a position ______ we may lose a large sum of money.
A. where                                                       B. when
C. which                                                       D. that
10. The editor and writer ______ to join our seminar.
A. is to be invited                                           B. are to be invited
C. is to invite                                                 D. are to invite
11. The officer ______ his orders to the men by radio.
A. reported                                                    B. transmitted
C. communicated                                           D. exchanged
12. He soon ______ his fortune.
A. confused                                                   B. cost
C. paid                                                          D. consumed
13. Passing the English examination should ______ your chances of getting the post.
A. develop                                                    B. improve
C. advance                                                    D. enhance
14. Is there any ______ of the word in Chinese?
A. equal                                                        B. match
C. rival                                                         D. equivalent
15. Although the wines vary, ______ is quite good.
A. medium                                                    B. usual
C. average                                                     D. ordinary
16. The clerk ______ the judge by looking up related precedents.
A. resisted                                                     B. assisted
C. handed                                                      D. supported
17. He ______ all offers of friendship.
A. recognizes                                                 B. disown
C. repudiates                                                 D. punishes
18. The government is ______ a new education policy.
A. expressing                                                 B. formulating
C. defining                                                    D. voicing
19. Use your ______, and you’re sure to achieve something.
A. capacity                                                    B. intelligence
C. heart                                                         D. soul
20. Einstein’s new theory on optics changed ______ scientific ideas about light.
A. technical                                                   B. original
C. classical                                                    D. mechanical
二、完形填空(本大题共10小题，每小题1分，共10分)
从选项中选择一个最适合短文的选项，错选、多选或未选均无分。
It is not surprising that people   21   ever associate Britain with wine and in fact it may astonish you to learn that grapes are grown   22   in England and nearly 200,000 bottles of wine were sold in 1975.   23   very new in growing grapes in Britain, in spite of the climate. The Romans planted the first vines about AD 300 and   24   a long time people always drank home-produced wines. What   25   the English wine industry was not so much a change in the climate   26   the fact that an English king, Henry II, inherited the Bordeaux area of France as part of his dominions during the twelfth century and the imported wine provided   27   of competition. The English wine industry did not disappear, however,   28   the sixteenth century, when the monks, who had been the main producers in the meantime, had their estates taken away by Henry VIII. The new owners let the vineyards die out. But now English people, probably   29   their memories of holidays by the Mediterranean, drink more wine than   30   and the new industry is now developing at a modest but consistent rate.
21. A. hardly                 B. almost                    C. nearly                       D. seldom
22. A. wildly                 B. outwards                C. in the open air           D. in the wide
23. A. It is nothing         B. It is anything          C. There is anything       D. There is nothing
24. A. during                 B. from                     C. since                        D. for
25. A. rended                B. developed               C. abated                      D. destroyed
26. A. lice                     B. for                         C. as                            D. that
27. A. much                  B. many                     C. a great deal               D. a large number
28. A. as long as            B. as far as                 C. since                        D. until
29. A. because               B. for                        C. because of                 D. due
30. A. never                  B. no one                   C. all                            D. ever
三、 阅读理解（本大题共10小题，每小题2分，共20分）
阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案填空或答题，错选、多选或未选均无分。
Passage 1
If we were asked exactly what we were doing a year ago, we should probably have to say that we could not remember. But if we had kept a book and had written in it an account of what we did each day, we should be able to give an answer to the question.
It is the same in history. Many things have been forgotten because we do not have any written account of them. Sometimes men did keep a record of the most important happenings in their country, but often it was destroyed by fire or in a war. Sometimes there was never any written record at all because the people of that time and place did not know how to write. For example, we know a good deal about the people who lived in China 4,000 years ago, because they could write and leave written records for those who lived after them. But we know almost nothing about the people who lived even 200 years ago in central Africa, because they had not learned to write.
Sometimes, of course, even if the people cannot write, they may know something of the past. For most people are proud to tell what their fathers did in the past. This we may call “remembered history”. Some of it has now been written down. It is not so exact or so valuable to us as written history is, because words are much more easily changed when used again and again in speech than when copied in writing. But where there are no written records, such spoken stories are often very helpful.
 
31. Why do we know very little about the central Africa 200 years ago?
A. Because there was nothing worth being written down at that time.
B. Because the people there ignored the importance of keeping a record.
C. Because the written records were perhaps destroyed by a fire.
D. Because the people there had not known how to write.
32. “Remembered history” refers to ______.
A. history based on a person’s imagination
B. stories of important happenings passed down from mouth to mouth
C. songs and dances about the most important events
D. both B and C
33. It can be inferred from the passage that we could have learned much more about our past than we do now if our ancestors had ______.
A. kept a written record of every past event
B. not burnt their written records in wars
C. told exact stories of the most important happenings
D. made more songs and dances
Passage 2
Curley says the most easily justified e-business investments are those that provide business value and improve IT efficiency. One example he cites: peer-to-peer enabled e-learning, or distance learning facilitated by technology. This provides just-in-time instruction that can be more effective and efficient than traditional education—and uses the existing corporate IT infrastructure. “This makes the investment attractive to both the business and the information technology organization,” Curley says.
What makes e-business investments the same as other IT investments? Curley says it’s the need to understand the goals and the investment’s expected impact. Is the impact improved business efficiency, effectiveness or perhaps business transformation?
But what makes e-business investments different? For starters, there is the pace at which investments may need to be made. The faster you move, the less likely you are to have operational excellence. The key is getting everyone to agree on the right tradeoff.
Experts note healthy trends as a result of the economic downturn. Rather than blindly pouring cash into Internet divisions, for example, executives are recognizing that business is business — whether online or in person. They also recognize that all the returns aren’t obvious at the start.
34. According to the first paragraph, peer-to-peer enabled e-learning is a justified e-business investment because ______.
A. it is the most profitable investment at present.
B. it can provide business value and improve IT efficiency.
C. it is just as good as traditional education.
D. it is the most effective and efficient way of education.
35. In Curley’s opinion, e-business investments are the same as other IT investments in that ______.
A. they both can improve business efficiency and effectiveness.
B. they both can speed up the business transformation.
C. their goals and intended influence need to be understood.
D. they both can bring much profit to the investors.
36. E-business investments are different from other IT investments in that ______.
A. e-business investments should be made at a slower pace.
B. e-business investments should be made at a faster pace.
C. the slower one moves, the more excellent operations he will get.
D. the faster one moves, the move excellent operations he will get.
37. In the last paragraph, “business is business” means that ______.
A. you can’t expect to earn much money through e-business.
B. e-business is not real business for them.
C. you can pour much cash into e-business.
D. e-business and traditional business have much in common.
Passage 3
Have you ever been in a meeting while someone was making a speech and realized suddenly that your mind was a million miles away? You probably felt sorry and made up your mind to pay attention and never have daydreaming again. Most of us, from earliest school days, have been told that daydreaming is a waste of time.
“On the contrary,” says L. Giambra, an expert in psychology, “daydreaming is quite necessary. Without it, the mind couldn’t get done all the thinking it has to do during a normal day...You can’t possibly do all your thinking with a conscious mind. Instead, your unconscious mind is working out problems all the time. Daydreaming then may be one way that the unconscious and conscious states of mind have silent dialogues.”
Early experts in psychology paid no attention to the importance of daydreams or even considered them harmful. At one time daydreaming was thought to be a cause of some mental illnesses. They did not have a better understanding of daydreams until the late 1980s. Eric Klinger, a professor of psychology, is the writer of the book Daydreaming. Klinger says, “We know now that daydreaming is one of the main ways that we organize our lives, learn from our experiences, and plan for our futures… Daydreams really are a window on the things we fear and the things we long for in life.”
Daydreams are usually very simple and direct, quite unlike sleep dreams, which may be hard to understand. It’s easier to gain a deep understanding of your life by paying close attention to your daydreams than by trying to examine your sleep dreams carefully. Daydreams help you recognize the difficult situations in your life and find out a possible way of handling them.
Daydream cannot be predicted; they move off in unexpected directions which may be creative and full of useful ideas. For many famous artists and scientists, daydreams were and are a main source of creative energy.
So the next time you catch yourself daydreaming, don’t stop. Just pay attention to your dream. It may be more important than you think.
38. Daydreaming used to be considered ______.
A. very simple and direct                                 B. unimportant or even harmful
C. a necessary part of thinking                         D. the result of an unconscious mind
39. Compared with sleep dreams, ______.
A. daydreams are easier for us to understand.
B. daydreams are not so easy for us to control and direct.
C. daydreams help to develop an unconscious mind.
D. daydreams help us to handle more difficult situations.
 
40. The writer of the article thinks that ______.
A. Professor Eric Klinger has a better idea than L. Giambra
B. daydreaming with an unconscious mind will do good to health
C. daydreaming is more helpful than sleep dreams
D. many artists and scientists are famous because they have daydreams
 
非选择题部分
注意事项：
用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。
 
四、单词汉译英（本大题共15小题，每小题1分，共15分）
根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。
41. 报答，报偿，奖赏 n. & v.                                r____________
42. 技术员；工艺师 n.                                           t____________
43. 放弃；遗弃 v.                                                 a____________
44. 分类；归类 v.                                                  c____________
45. 采访；访问，对…进行面试 n. & v.                  i____________
46. 收入；岁入 n.                                                 r____________
47. 转移；调动 v.                                                 t____________
48. 抵押 v. & n.                                                    m____________
49. 保证 v. & n.                                                    g____________
50. 尝试，试图，努力 v.                                       a____________
51. 声称；认领 v. & n.                                           c____________
52. 保留；保持 v.                                                 r____________
53. 流行；货币 n.                                                 c____________
54. 整理；安排v.                                                   a____________
55. 合同；契约 n.                                                  c____________
五、单词英译汉 （本大题共15小题，每小题1分，共15分）
给出下列单词或术语的汉语意思。
56. B2B
57. account data
58. intelligent search engines
59. real-time communication
60. information network
61. customer service
62. balance sheet
63. web server
64. strategic objective
65. domain name
66. market share
67. Federal Express
68. e-money
69. information technology
70. human resources
六、英译汉 （本大题共5小题，每小题2分，共10分）
阅读下面的短文，然后把划线的句子翻译成汉语。
It has been a tumultuous time for dot-com start-ups. In fact, Gartner, Inc. estimates that over 75% of e-commerce start-ups will end in failure. (71) While it is tempting to blame prevailing market conditions for this failure rate, the fact is that early planning ultimately determines the potential success or failure of a start-up. This whitepaper helps managers understand the characteristics that contribute to successful start-ups. (72) Importantly, this work also includes a valuable diagnostic survey that helps entrepreneurs quantify the strength of the business and identify problem areas.
One thing is clear: There are a lot of ways for a new business to go out of business. (73) Loss of focus, an inability to fulfill customer orders or service, and a mismatch of top management with the corporate culture are but a few common reasons that businesses fail. To increase the chances of success, managers need to consider four crucial inputs:
Management / People: The single most vital component of any business, every start-up needs a skilled management team that can execute the business plan, adapt to changing environments, and attract and retain valuable staff.
Market Opportunity: To succeed, a venture requires a business model that is adaptable, scalable, defensible, and able to generate both revenue and profits. (74) In addition, management must recognize the company’s market position and the potential of its ideas in the market.
Funding: The ability of the venture to raise operating cash in order to establish profitability.
Product and Service: This defines the demand for the product, including the degree to which it addresses customer needs and the ability to provide fulfillment and client service functions.
(75) By keeping a close eye on these found areas — strong leadership and management, good people, a solid business plan, and a product that people want to purchase — businesses can position themselves to weather inevitable challenges.
七、汉译英 （本大题共5小题，每小题2分，共10分）
用括号内给出的词，把下列汉语句子翻译成英语。
76. 我们怎样才能防止这种疾病蔓延？（prevent… from, disease）
77. 电子商务的交易通常涉及几个互动的步骤。 （involve, interactive steps）
78. 愿意买该产品的人越多，价格就降得越多。（the more, the more）
79. 我们要在出发前把一切都规划好。（plan out, departure）
80. 为了获得市场份额，他们必须竭尽全力。（market share, go to lengths）
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全国2012年10月高等教育自学考试电子商务英语试题课程代码：00888