全国2013年10月自考电子商务英语试题（课程代码：00888）

 
一、根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题1分，共10分）
1. Greece has new political leadership to help it deal with ______ debts.
A. anemic                                                       B. mass
C. massive                                                      D. paltry
2. Natural gas can ______ these clean resources and is cheaper than coal.
A. compete                                                     B. complement
C. compliment                                                D. compare
3. He dislikes their ______of his freedom of choice.
A. reduction                                                    B. restriction
C. limit                                                          D. control
4. There is a clock ______in the wall.
A. buried                                                        B. glued
C. embedded                                                   D. closed
5. Frank ______ a perfect safety record by driving carefully.
A. remained                                                    B. preserved
C. entitled                                                       D. maintained
6. I tried to get out of the business ______ I found impossible to carry on.
A. why                                                           B. which
C. what                                                          D. where
7. Jack would rather spend time complaining than ______ the problem by himself.
A. solve                                                          B. solved
C. solves                                                         D. to solve
8. They will not start the project until the board chairman ______ back from South Africa.
A. will come                                                   B. is coming
C. came                                                          D. comes
9. Scientists should be kept ______ of the latest developments in their research areas.
A. inform                                                       B. informing
C. informed                                                    D. to inform
10. Only when we had finished all the work ______ that it was too late to take a bus home.
A. did we realize                                             B. will we realize
C. we did realize                                             D. we will realize
二、阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题2分，共20分）

三、完形填空（本大题共15小题，每小题1分，共15分）
第一部分:从所提供的选择项中选择一个最佳选项填入短文的空格内，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（每小题1分，共10分）
PayPal is considered as the   21   reliable and widely used payment gateway.   22  
 different online businesses use this facility via cards, debit cards or  23   the website itself. The PayPal payment system is   24   user-friendly that can be installed in online shopping cart software that   25   safe and easy e-commerce website solutions. Companies   26   their own URL can insert code into the website   27   payment gateways provided by any reliable service provider. You can also   28   for a free trial for the shopping software.
According to experts,   29   increase web traffic flow to an e-commerce website, solutions   30   can be used are as follows—graphic designing, web design of the home page, flash animation, template web page design service and so on.
21.A. most                   B. best                         C. much                       D. both
22.A. Much                  B. Many                       C. A lot                        D. A great deal
23.A. by                       B. thorough                  C. through                    D. with
24.A. mostly                 B. prettily                     C. wildly                      D. highly
25.A. ensure                 B. ensures                     C. insure                      D. insures
26.A. have                    B. has                          C. having                     D. had
27.A. along with           B. in that                     C. in terms of               D. except for
28.A. run                     B. work                        C. make                       D. go
29.A. as long as            B. in spite of                 C. in order to                D. according to
30.A. that                     B. what                        C. this                          D. where
 
三、完形填空（本大题共15小题，每小题1分，共15分）
第二部分: 在下列课文片段中按文中意思提示填入遗漏的词。 （每小题1分，共5分）
Creating your own affiliate program is arguably the most effective   31   of growing your business and sales online. Affiliate marketing is   32   having your own online sales force working on a commission-only basis.   33   creating a powerful affiliate program, you can enable   34   website owners and online marketers   35   boost sales and traffic on your own site.
四、根据给出的汉语词义和规定的词性写出相应的英语单词，该词的第一个字母已经给出,每条短线上写一个字母。（本大题共10小题，每小题1分，共10分）
36. 承认，鸣谢 v.                                         a_ _ _ _ _ _ _ _ _ _
37. 利用，使用 v.                                         u_ _ _ _ _ _
38. 潜在的，有可能的 adj.                           p_ _ _ _ _ _ _ _
39. 态度 n.                                                   a_ _ _ _ _ _ _
40. 形象，影像，图像 n.                              i_ _ _ _
41. 拍卖，竞卖，标售 v. / n.                        a_ _ _ _ _ _
42. 保持，保留，记住 n.                              r_ _ _ _ _
43. 富于想象力的 adj.                                  i_ _ _ _ _ _ _ _ _ _
44. 协调，配合 n.                                        c_ _ _ _ _ _ _ _ _ _ _
45. 说服，使确信，使信服 v.                       c_ _ _ _ _ _ _
五、给出下列单词或术语的汉语意义。(本大题共20小题，每小题1分，共20分)
46. mobile commerce                                       47. market analysis
48. SEO                                                         49. snail mail
50. CEO                                                         51. customer support
52. domain name                                             53. natural language processor
54. precision targeting                                      55. unauthorized access
56. tend to                                                      57. sign up
58. specialize in                                               59. on the verge of
60. be immune from                                        61. shut down
62. attend to                                                    63. make a decision
64. a fraction of                                              65. rely on
六、根据句子的意思将括号中的词变成适当的形式。（本大题共5小题，每小题1分，共5分）
66. We are ______ (conduct) a survey of consumer attitudes towards organic food.
67. The need to talk to someone, anyone, ______ (overwhelm) her.
68. Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don’t always do so.
69. If the package is wrapped well, we ______ (assume) the contents are also wonderful.
70. Customers are advised to make seat ______ (reserve) well in advance.
七、英译汉： 阅读下面的短文，然后把画线的句子翻译成汉语。（本大题共5小题，每小题2分，共10分）
E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.
(72.)According to America’s Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old “bricks-and-mortar” world.
(74.)But the commerce department’s figures deal with only part of the retail industry. (75.)For instance，they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.
八、汉译英： 请把下面的汉语句子翻译成英语。（本大题共5小题，每小题2分，共10分）
76.你的网店如何与众不同？（differ）
77.给你的客户提供各种支付方式。（available）
78.社会营销追随着社交网络的趋势。（social marketing）
79.为方便大宗交易，公司打算使网站的界面更加人性化。（in bulk）
80.网络电子商务市场的这一增长必定会产生新的工作和商业机会。（generate）

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全国2013年10月自考电子商务英语试题（课程代码：00888）