全国2011年10月自考电子商务英语试题（课程代码：00888）
全国2011年10月高等教育自学考试
电子商务英语试题
课程代码：00888
一、 词汇和语法（本大题共20小题，每小题1分，共20分）
根据句子的意思选择一个正确的答案。
1. My shoes are similar to _______ you had on yesterday.
A.the one B.the one which
C.the ones what D.the ones
2. The earth is _______ of the moon.
A.49 times the size B.49 times size
C.49 times as big as that D.49 times big
3. He’s never again written _______ as his first one.
A.a such good book B.a so good book
C.so good a book D.such good a book
4. This pair of shoes isn’t good, but that pair is _______ better.
A.rather B.less
C.ever D.hardly
5. He doesn’t dare to leave the house in case he _______.
A.is recognized B.will be recognized
C.will recognize D.has been recognized
6. They’ve _______ the prices in the shop, so it’s a good time to buy.
A.deduced B.decreased
C.reduced D.lessened
7. David _______ his company’s success to the unity of all the staff and their persevering hard work.
A.ascribed B.attributed
C.credited D.ascertained
8. They _______ the game because of rain.
A.deserted B.abandoned
C.left D.departed
9. He _______ his first book to his mother.
A.committed B.dedicated
C.assigned D.appointed
10. It is _______ that even if we can save much energy, we can only delay the energy crisis.
A.curious B.obvious
C.distinct D.explicit
11. I wish I _______ back home. I don’t like this place.
A.am B.have been
C.were D.shall be
12. We allowed the warm water to _______ us.
A.join B.clasp
C.embrace D.contain
13. You like it, _______?
A.don’t you B.didn’t you
C.hasn’t you D.aren’t you
14. The _______ medical team will soon be here.
A.mobile B.changeable
C.stable D.steady
15. It is because English is useful _______.
A.why we study it hard B.that we study it hard
C.what we study hard D.which we study hard
16. My attentions are _______ from my study.
A.abstracted B.contracted
C.distracted D.dispelled
17. Statistics _______ that the population of the country will be doubled in ten years’time.
A.suggest B.suggests
C.are suggesting D.is suggesting
18. The idea never _______ to me.
A.happened B. passed
C.tortured D.occurred
19. I made up my mind that under no circumstances _______ to such a principle.
A.couldn’t I agree B.I couldn’t agree
C.I could agree D.could I agree
20. Let’s fix a _______ date for the next meeting.
A.infinite B.plain
C.distinct D. definite
二、 完形填空（本大题共10小题，每小题1分，共10分）
从选项中选择一个最适合短文的选项。
Several regions in the world are subject 21 storms which are so severe that they cause damage on a tremendous scale. The regions are all located on the edges of great oceans. The 22 term for such severe storms is “cyclone”(龙卷风). The term “hurricane” is 23 for storms that occur in the North Atlantic Ocean.
Cyclones and hurricanes differ in one curious 24 : in a cyclone, the wind circulates in a clockwise direction; in a hurricane, the wind direction is counter-clockwise. 25 cyclones and hurricanes have one ominous similarity.
26 the damage they cause on land and at sea， they are identical.
Australia undergoes a number of cyclones every year along its northern coast, which faces Indonesia. The cyclones occur mainly in December and January, the summer months in the southern hemisphere.
27 the Australian cyclones don’t cause great damage because Australia’s northern territory has vast empty regions that are virtually unpopulated. There are 28 coastal cities. When a cyclone does move inland from the sea, it usually blows itself out without 29 any inhabitated area. However, in 1917 the small city of Townville was 30 devastated by a cyclone. There was a public outcry about it. People demand an adequate warning system. Ever since then the meteorological bureau has regularly issued alarms in advance of every serious cyclone.
21. A. to B. for C. of D. on
22. A. full B. common C. ordinary D. general
23. A. made B. called C. meant D. defined
24. A. way B. manner C. angle D. feature
25. A. However B. And C. But D. Then
26. A. In that B. In terms of C. Except for D. Along with
27. A. Often B. Usually C. Respectively D. Relatively
28. A. a few B. some C. few D. many
29. A. fighting B. colliding C. striking D. breaking
30. A. hardly B. severely C. partially D. repeated by
三、阅读理解（本大题共10小题，每小题2分，共20分）
阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案填空或答题。
Passage 1
Music which is original is individual and personal. That is to say, it can be identified as belonging to a particular composer. It has particular qualities, or a style, which are not copied from another. If you can recognize the style of a composer, you will probably be able to tell that a certain composition belongs to him or her even though you have never heard it before. A basket—maker has the skill of weaving and interweaving his materials to create colorful patterns, and an expert carpenter (木匠) has the skill of joining together different shapes and sizes of wood to make a beautiful piece of furniture. These skills may be referred to as “workmanship” (技艺). Similarly, in music a composer organizes his melodies (旋律) and rhythms and combines sounds to create harmony. A composer may be capable of thinking up very good, original tunes, yet if tunes are poorly organized, that is, if the workmanship is poor, the final result will not be to standard.
Good music expresses feelings in a way that is suitable to those feelings. There may be joy, sorrow, fear, love, anger, or whatever. Bad music, on the other hand, may confuse unrelated feelings, it may not express any important feeling at all, or it may exaggerate some feelings and make them vulgar, that is, cheap and ugly.
Good music will stand the test of time. It will not go out of fashion but will continue to be enjoyed and respected long after it is first introduced. It will gain a kind of permanent status while bad music will disappear and be forgotten quickly. In pop music, where the general rule seems to be “the newer the better”, the test of time is the hardest test of all to pass.
31. A piece of original music _______.
A. has a personal style
B. sounds very familiar to our ears
C. is one whose style you cannot recognize
D. cannot be recognized as belonging to any composer
32. We can see good workmanship in _______.
A. different shapes and size of furniture
B. materials for creating colourful patterns
C. a piece of music with its melodies and rhythms organized in harmony
D. a piece of music with very good, original tunes mixed together
33. A piece of music can be said to be good if _______.
A. it helps to while away the hours
B. it combines different rhythms and sounds
C. it makes people forget their sorrows and worries quickly
D. it expresses a certain feeling in a proper way
Passage 2
If we were asked exactly what we were doing a year ago, we should probably have to say that we could not remember. But if we had kept a book and had written in it an account of what we did each day, we should be able to give an answer to the question.
It is the same in history. Many things have been forgotten because we do not have any written account of them. Sometimes men did keep a record of the most important happenings in their country, but often it was destroyed by fire or in a war. Sometimes there was never any written record at all because the people of that time and place did not know how to write. For example, we know a good deal about the people who lived in China 4,000 years ago, because they could write and leave written records for those who lived after them. But we know almost nothing about the people who lived even 200 years ago in central Africa, because they had not learned to write.
Sometimes, of course, even if the people cannot write, they may know something of the past. For most people are proud to tell what their fathers did in the past. This we may call “remembered history”. Some of it has now been written down. It is not so exact or so valuable to us as written history is, because words are much more easily changed when used again and again in speech than when copied in writing. But where there are no written records, such spoken stories are often very helpful.
34. Which of the following ideas is not conveyed in the passage?
A. “Remembered history”, compared with written history, is less reliable.
B. Written records of the past plays a most important role in our learning of the human history.
C. A written account of our daily activities helps us to be able to answer any questions.
D. Where there are no written records, there is no history.
35. We know very little about the central Africa 200 years ago because_______.
A. there was nothing worth being written down at that time
B. the people there ignored the importance of keeping a record
C. the written records were perhaps destroyed by a fire
D. the people there had not known how to write
36. “Remembered history” refers to _______.
A. history based on a person’s imagination
B. stories of important happenings passed down from mouth to mouth
C. songs and dances about the most important events
D. both B and C
Passage 3
The advent of computers has brought with it a new set of opportunities for mischief (危害) and crime. Today, computers are easy to come by and many people know how computer technology works. More importantly, the growing use of computer networks can multiply a breach (破坏) of security, making larger numbers of people more vulnerable(脆弱的) than would be the case if they were using single, stand-alone computers.
What’s more, computer experts agree that despite recent widespread publicity-
computer viruses(病毒) are only one of many computer security problems facing the nation.
The U.S. Defense Advanced Research Project Agency has requested that the Research Council’s(委员会) Computer Science and Technology Board assess(评定) the security problems posed by computer technology, see what solutions may already exist, review research efforts aimed at avoiding security problem in the future, and evaluate existing policies relevant to computer security. The study committee will examine the issue of security for a broad spectrum of users, including the business, national security, and academic communities, as well as the general public.
David D.Clark, senior research scientist, Laboratory for Computer Science, Massachusetts Institute of Technology, will chair the committee of experts in electronic security, net work security, computer law, software engineering, cryptography(密码编制), and operating systems. The committee will also include computer users from the defense and banking industries.
37. Which of the following is most likely to be agreed by computer experts?
A. Computers are easily available.
B. There are many kinds of computer security problems.
C. Computer viruses are the only problem facing the computer network.
D. The growing use of computer networks can multiply a breach of security.
38. The phrase “a broad spectrum” in Para.3 probably means _______.
A. a wide range B. a continuous range
C. a set of hands of colored light D. a range of various kinds of waves
39. The Research Council’s Computer Science and Technology Board aims to _______.
A. consider research efforts to keep away from security problems in the future
B. assess the security problems put forward by computer technology
C. evaluate policies for computer security
D. do all of the above
40. What is the title of the passage?
A. Computer Users. B. Computer Viruses.
C. Computer Security. D. Computer Networks.
四、单词汉译英（本大题共15小题，每小题1分，共15分）
根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。
41. 保险；保险费 n. i_______
42. 合同；契约 n. c_______
43. 含蓄的 adj. i_______
44. 不可避免的 adj. i_______
45. 期望；预料 v. a_______
46. 时间安排,期限 n. t_______
47. 规模；程度；范围 n. s_______
48. 战略；策略n. s_______
49. 扣除；减除v. d_______
50. 辅助的；附属的 adj. s_______
51. 预置；初始化 n. i_______
52. 结盟；联盟 n. a_______
53. 登记，注册v.& n . r_______
54. 作为…的动机；激励 v. m_______
55. 放走，释放；免除…的义务或责任 v. r_______
五、单词英译汉（本大题共15小题，每小题1分，共15分）
给出下列单词或术语的汉语意思。答案写在答题纸上。
56. dispute resolution
57. profit/loss statement
58. business process re-engineering (BPR)
59. market segmentation
60. multiple servers
61. follow-up calls
62. toll-free telephone
63. e-money
64. Natural Search Engine
65. prototype
66. purchase order tracking
67. legal counsel
68. checkout process
69. potential sales
70. telecommunications
六、 英译汉（本大题共5小题，每小题2分，共10分）
阅读下面的短文，然后把划线的句子翻译成汉语。
(71)The Internet is a powerful and cost-effective tool for conducting market research regarding consumer behavior, identifying new markets, and testing consumer interest in new products. Although telephone or shopping mall surveys(调查) will continue, interest in interactive Internet research methods is on the rise. (72) Online market research utilizing the Internet is frequently more efficient, faster, and cheaper, and you have the ability to get a more geographically diverse(不同的) audience than those found in offline surveys. Furthermore, the size of a market research sample is the key determinant of research design. (73) The larger the sample size, the larger the accuracy and the predictive capabilities of the results. On the Web, one can conduct a very large research study much cheaper than with other methods (20 percent to 80 percent less). For example, (74) telephone surveys can cost as much as $50 dollars per respondent. This may be too expensive for a small company that needs several hundred respondents. An online survey will cost a fraction of this.
Internet-based market research is often done in an interactive manner by allowing personal contacts with customers, and it provides marketing organizations with greater ability to understand the customer, market, and the competition. For example, it can identify early shifts in products and customer trends, enabling marketers to identify products and marketing opportunities and to develop those products that customers really want to buy. (75) It also tells management when a product or a service is no longer popular.
七、 汉译英（本大题共5小题，每小题2分，共10分）
用括号内给出的词，把下列汉语句子翻译成英语。
76. 我们公司并非总是高额盈利。(profit)
77. 她说出了种种理由，但没有一条令人信服。（convincing）
78. 我和他合作这个工程。(associate)
79. 应该由你决定是否实施这一计划。（up to）
80. 我付了同等金额的美元。(equivalent)
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